About

I value a business, run its operations, and build the layer underneath.

Most people spend a career in one of those. I have needed all three in the same week, and the order they came in is the whole argument for how I work.

Julia Broberg working at her desk, reviewing a supply chain analytics dashboard

Where I sit

Three circles, and the place they overlap.

Finance people rarely run operations. Operators rarely build the software. The engineers who build it have rarely carried a P&L. I have lived in all three, and the value is not any one circle. It is the small space in the middle where they meet. Click a circle.

The overlap

The full-stack operator

The value is not any one circle. It is here, in the overlap, where most people never sit. I can price a decision, make it, and build the system that makes it next time. One person, the whole loop, which is exactly what an operating company needs and rarely finds in one hire.

The reason the other three matter

How the circles got there

The order is the argument.

Nobody plans this path. Mine went finance, then operations, then building, and each one only makes sense because of the one before it.

First · Finance

Learning to value a business

Equity research and client coverage, Nordic investment bank

I started where the whole business is a number: what it is worth, what moves it, and what a decision does to the P&L. Finance taught me to read a business the way you read a financial statement, and to value it from the outside. But a statement tells you where a company stands, not why it stands there. To understand that, I had to go inside it.

"I learned to read a business before I learned to run one."
Then · Operations

Learning to run one

Analyst to manager, global life sciences supply chain

I moved to where the number gets made or missed. Inside operations I could finally see it working: the pain and strain people carry, the processes that actually bring the money in, and where people, process, and technology either connect or fall apart. Analysis had shown me the number. Operations showed me what was really behind it, and that is where I started building something around it.

"The number tells you what happened. Being inside the operation tells you why."
Now · Building

Learning to build the layer underneath

On my own time, end to end

So I started building the layer underneath. Streamlining and value stream mapping, not automating waste. Finding the intersections where things actually connect and turning them into something sustainable: an intelligence layer and operational excellence that brings people together rather than cutting them out. Because I run the analytics, I know exactly where it loses time and trust, so I build the fix myself, integrated from the start rather than bolted on.

"Operational excellence is not a slide. It is a layer you build, and I build it."

What that combination builds

Not a job I hold. Things I have stood up.

The point of sitting in the middle of those three circles is that I can own a problem end to end, from what it costs to how it runs to the system that runs it.

The data foundation

One trustworthy source where there were many, plus the production systems on top of it. A real supplier reconciliation now runs daily inside a NASDAQ-listed manufacturer.

Forecasting and planning

Automated replenishment and demand models across ten-plus ERP systems. Inventory policy that tightens itself, and a planning method any site can run.

Data and decision governance

The metric definitions the whole business reports through, standardized and made AI-ready. Governance built into the architecture, not added at review.

A function, from nothing

Walked in as the graduate intern and built the global analytics function that did not exist. It now runs as a team of six, working globally. I do not just lead a team. I multiply one.

Where I am the right person, and where I am not

The honest boundary.

Saying what I do not take on is the cheapest way I know to be trusted with what I do. This is the boundary, stated plainly.

Bring me

  • A decision that runs on data your teams argue about
  • Fragmented systems that each hold a piece of the truth
  • A workflow one person is holding together by hand
  • An AI already running that nobody can currently explain
  • A function that needs standing up, not just staffing

I will point you elsewhere for

  • Anything I would automate before the definitions agree
  • A model where being wrong is not measurable
  • Work that needs a specialist I would only be pretending to be
  • A decision that has already been made and just needs a signature
  • Speed with no way to check whether it was right

The record, if you want it

The story is here. The paperwork is one click away.

This page is the why. If you need the full history, the roles, the education, the tools, the dated results, it is all in the CV. But if you are deciding whether to trust me with a build, the work page will tell you more than any resume can.